By Wayne Kett
When Jeremiah James Colman was asked how he had made such a vast fortune from the sale of mustard he replied ‘I make my money from the mustard that people throw away on the sides of their plate’.
When, after the death of his father in 1851, 24 year old Jeremiah James Colman assumed control of the family business. It was a small local company selling modest amounts of mustard. In the space of 50 years he built the company into a global brand using innovative marketing techniques and through his hard-work, honesty and integrity as a business man.
In 1856, Colman’s employed just 200 people, by 1862 this had risen to 600 and by the time of his death in 1898 it was closer to 2,000. He expanded the range of products under production to include laundry blue, flour and starch.
The story of the rise of…
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